1: Rinse the long grain rice under cold water and drain.
2: In a pot, heat oil of choice over medium heat.
3: Add chopped medium onion and minced garlic clove, cooking until soft.
4: Stir in diced tomatoes and cook until they break down into a mixture.
5: Add tomato paste, cumin, turmeric, annatto chilli or chilli powder, and salt to the pot.
6: Stir in the rinsed rice and mix well with the tomato mixture.
7: Add water (according to rice package instructions) and bring to a boil.
8: Reduce heat, cover, and simmer until rice is cooked and water is absorbed.